Why Local SEO Matters For Your Small Business?
Long gone are the days when the word of mouth, or even worse, handing out flyers were able to create hype about small businesses operating in an area. With a shift towards “everything online,” customers are more likely to looking up for services online than they do would using alternate means. Whether you are a Nashville based plumber or a NY based small boutique, it is extremely important for you to garner the attention of local customers – the most important way of supporting your business.
What is Local SEO?
To stay competitive, you’d want to appear in both the Map Pack and the organic SERP list. That is done by optimizing local SEO, an effective way for you to market your product exactly when and where the consumers are looking for it.
Why Is Local SEO Important?
Consumers are always searching for specific products and services. Nearly 46% of the searches have local intent; 12% of which are on a daily basis and your local business has a chance to step ahead of its competitors. Within a geographic area, you can secure 28% of purchases.
Additionally, Google algorithm is best at filtering results based on relevancy and location; with 92% of all users picking a local business on the first page. Therefore, if you dominate the local search, you can most likely beat the competition. If search engine result pages aren’t showing your local business, you need to make adjustments with your SEO tactics.
Google algorithms update between 500 and 600 times a year, progressively improving user experience by delivering personalized results. Therefore, it’s easy to put that your local presence on the search engine has to be visible to gain market share.
The applications of local SEO are growing at a fast pace, which means plenty of growth opportunities for local business. Therefore, by focusing on local SEO small businesses can drastically boost their search engine presence and experience high conversion rates.
