What Is The Content Marketing Pyramid & How Does It Benefit Your Business?
We’ve come a long way from when potential customers were easily persuaded by clichés like offering them “good value for money.” With an increased focus on customers looking for a complete experience, content marketing has become an important tool for businesses to establish, or even better, maintain their authority.
Having said that, what are some ways content can be used to boost sales, generate a loyal clientele and gain a market share? The Content Marketing Pyramid is a strategic framework that supports the success of every content marketing campaign and makes its easy for businesses to convince their audience without having to pour in thousands of dollars.
Try thinking of the content pyramid as a manager that helps you establish a content marketing strategy best aligned with your company’s goals and helps contribute towards the curation of quality content in a timely fashion. Each layer of the content marketing pyramid symbolizes a different form of content, working with the next to promote brand awareness and increase audience engagement.
Benefits Of Using The Content Marketing Pyramid
Here are three ways the content marketing pyramid can benefit your business:
- Optimized content means better outcome: The content marketing pyramid uses a point system or a scoring card to track all content being produced. Core content pieces are typically graded up to a score of 5, where as promotional content is marked at one.
- Set achievable tasks: The content marketing pyramid breaks down your content marketing strategy into different parts of the workflow cycle: strategy, production, distribution and analytics, making it easier for you to focus on achievable tasks.
- Maintain consistency: With a clear path set in front of you, the content marketing pyramid ensures that you have a consistent flow of the right type of content at the right stage of growth and development.
Content marketing has become a cornerstone of marketing strategies for corporations and small businesses alike. The content marketing pyramid is, therefore, an essential tool to help your business get exposure and create awareness about your services and products.
