How AI Is Transforming The Digital Marketing Industry
Let’s admit it: This year we welcomed a wave of trends including the return of voice search, and the rise of video marketing, influencer marketing, and social media stories. But one that stood out the most was the vast potential of AI being able to transform the face of the modern digital marketing landscape.
What Benefits Does AI Bring To The Digital Marketing Industry?
AI provides both, marketers and brands, a chance to leverage speed and automation, saving plenty of time and resources by simply integrating AI into their digital marketing strategies.
Deeper Insights on Consumer Behavior
In 2017, 40% of consumers reportedly switched brands based on the lack of personalization. From the designs and colors that best appeal to your customers to the kind of text that will drive best results through the CTA box, AI offers you a deeper look into how your consumers behave and help predict future behaviors; further helping you align your strategy and maintain a competitive edge by personalizing your digital marketing campaigns.
Round-The-Clock Engagement
According to reports by the Facebook IQ, the use of chatbots has seen a 5.6% increase in just last year. The use of chatbots has given the digital marketing industry a path to constantly engage users by understanding their requests, delivering personalized responses, and building improved interactions over time.
Better Decision Making
With the use of AI-powered technology such as high-level image and voice recognition, the digital marketing industry can now build databases focused on user behaviors. This data add up to any marketer’s inventory makes up for better decision-making and improved ROI.
The digital marketing landscape can be seen experiencing a dramatic shift. While there was once a time when we all saw Artificial Intelligence as a gimmick that could only remain to the extent of entertaining movies, this new year has revealed plenty of ways we can seek help from this technology to improve process and revolutionize the world of digital marketing.